Our story
Two names. One seed.
JOVIX is Joseph and Victoria: a son, and the mother who raised him. The company carries both names, and it carries the idea that joins them.
The name
JoJoseph M.M. Marteye, Chief Executive Officer.
ViVictoria, his mother, who raised him.
XThe join. A connector between the two names, a multiplier of what they grow, and the seal on everything JOVIX makes.
The seed
A seed is two halves.
Inside every seed, two halves hold the food for what comes next.
The root goes down first.
Before anything shows above the ground, it anchors.
The stem lifts the halves into the light.
In cowpeas and beans, the young stem raises the seed’s two halves out of the soil. The son raises what raised him.
They feed the shoot until it feeds itself.
That is JOVIX’s oldest idea, and still its business.
The work came first
The brand caught up with the work.
JOVIX traded for years without a brand. It did not need one: buyers knew the birds, the grain and the trucks.
The contracts are national now, and the work is read by people who will never stand in a poultry house. So the company finally looks like what it has always been: an operator that builds capacity and runs it.
Capacity
We build what the work needs before the work arrives.
Execution
A plan is finished when the truck is unloaded.
Integration
We own the links, so nothing waits on anyone else.
Stewardship
Soil, water, animals and people are handed on better.
Continuity
What one generation cultivates, another inherits.
The emblem
A mother raising the harvest.
Drawn without a face or a detail, so it reads at sixteen pixels and on the side of a silo. The gesture is the point.
- Cultivator
- Victoria: the mother, raising the harvest.
- Yield
- The sprig held high: what the work is for.
- Successor
- Joseph: the child at her side, hand in hand.
- Structure
- The arch: the house, the barn, the gate.
The X
Where things join.
| Connector | Two names, two divisions, a buyer and a farm: the X is where they meet. |
|---|---|
| Multiplier | Every figure on a JOVIX page is followed by an X. One seed, many harvests. |
| Seal | On packaging, documents and vehicles, the X closes the work. |
| Field marker | On a JOVIX map, every site is an X in its sector’s colour. |
Leadership
Joseph M.M. Marteye
Chief Executive Officer
Cultivating what comes next.
For partners
Supplying at national scale? Let’s plan it together.
Bring us a volume, a place and a date. We answer with what it takes to deliver it: the houses, the hectares, the tonnes and the trucks.